Last Updated April 2020.
Throughout Alliance UK’s years of operation, we have developed relationships with our customers based on respect and integrity. We're aware of the trust and confidence you demonstrate when you visit the Site and provide us with information. This Privacy Statement is posted to demonstrate our leadership in online security and customer service practices. We treat your information with the same honesty and sensitivity that we have displayed throughout our company's history.
Personal Information Collected By Alliance UK
Alliance UK online uses information that we collect from our visitors and customers to improve your visit and shopping experience at the Site. We gather the following types of information:
Information You Give to Us
We Collect Personal Information that is provided by Site users. "Personal Information" includes your name, address, telephone number, credit or debit card information, e-mail address, IP address. Personal Information is collected when you create an account with us, place an order on the Site, or when you communicate with any of our departments such as customer service, sales or technical services through the Site, telephone, mail or social media. In some instances, we may obtain other people’s names and email addresses that you may choose to provide as part of our "email a friend" feature.
We (or service providers on our behalf) may collect information from visits to the Site through the use of "Tags." Tags are web page elements which may employ cookie technology that enable us to record data about visits to or transactions made on the Site. This information is sometimes known as "clickstream data." We may use this data to analyze trends and statistics to improve your online experience or our customer service. No Personal Information is collected through the use of Tags on the Site.
If you place an order through the Site, you will be required to provide contact, billing, delivery and payment information to Sage Pay (Third Party Payment Provider). We dont store credit card information information on our databases.
Email Newsletter Subscriptions
Upon placing an order through the Site, you will begin receiving the Alliance UK email newsletter, you can opt-out of receiving such communications by logging into your account dashboard and clicking on communication preferences. If you request an email newsletter subscription, we will send you an email confirming your request. This confirmation process allows you to unsubscribe if you change your mind and decide not to join the list. Furthermore, the confirmation email will alert you if someone else has entered your email address into our email newsletter subscription list. In order to make our email newsletters more relevant and useful to you, our servers may receive a confirmation when you open an email message from Alliance UK.
Use of Information Collected By Us
We use this information in an effort to improve your experience on the Site, to provide services to you and to communicate with you about information that you request. We may also use this information to help us target specific offers to you, to help us develop and improve our Site, and to tailor our Site to your interests.
We may also contact you with relevant promotional material when you do not complete your purchase with us. You can opt out of this service at any time, by clicking on the unsubscribe link in any marketing email that you receive from us, or via contact us page.
Sharing of Information with Third Parties
We will not rent, sell or otherwise disclose your Personal Information to unrelated third parties without your consent, except as stated in this Privacy Statement.
If you do not want to receive information from third parties you may opt out, by going to My Account>Update Communications Preferences and un-ticking the relevant box.
We may employ other companies or individuals to provide certain services to or on behalf of us such as analyzing customer lists and data, or performing marketing or consulting services. These third parties ("Service Providers") will only have access to the information needed to perform these limited functions on our behalf and are required to provide your Personal Information with at least the same level of protection and security as we use on the Site. Such Service Providers are prohibited from using your Personal Information for any purpose other than that for which such party was engaged by us and/or as stated in this Privacy Statement. Any Service Providers that use data received from us may only do so in accordance with this Privacy Statement.
Credit Card Companies
If you place an order through the Site, the Personal Information you provide to third party payment provided is transmitted to your credit card company to verify and authorize your purchase. At certain times we may offer financing options with or without third party participation. If you use a financing option, information provided by you (such as your address, birth date, social security number, and credit card number) may be used to request a credit report from third parties or may be sent to a third party for processing.
Third Party Partners
From time to time we might establish a business relationship with other third parties whom we believe are trustworthy. In such cases we might exchange, share and/or cross-reference information, including your name and postal mailing address, telephone number(s) and e-mail addresses that will enable such third parties to contact you regarding similar products and services that may be of interest to you.
We provide aggregate information to some of our business partners. This information is used in a collective manner and does not identify you individually in any way. We collect and share aggregate information in order to know more about the general profile of our customers so that we can improve your shopping experience.
If you make a purchase through the Site, your name, telephone number and shipping information must be provided to third party shippers to deliver your purchase. There also may be instances in which we drop-ship orders directly to you from one of our manufacturers or suppliers. These drop-shippers are only given your name, postal address, and telephone number for the sole purpose of fulfilling your order.
Third Party Transaction-Level Data
If you visit the Site from a third-party website the third-party website may be able to access select information from your individual transaction information. In order to track and credit your transaction the third-party website may give you a unique code, cookie or graphic which will uniquely identify you. This will only happen if you link directly from a third party website to the Site. Any transactions made at the Site while such a code is active will be reported back to the third party website. We will only report non-Personal Information to these websites such as the date of the transaction, the product(s) purchased and the amount spent. We will not report any information to these third party websites that will allow them to personally identify you. The presence of a third party navigation bar at the top of any page on the Site is an indication that the third party website may be able to see your activity on the Site.
Links to Third Party Site
Law Enforcement and Protection of Users
To the extent permitted by law, we will disclose Personal Information to government authorities or third parties pursuant to a legal request, or other legal process. We may also use or disclose your information as permitted by law to perform charge verifications, report or collect debts owed, fight fraud or protect our rights or property as well as those of our affiliates, customers, or its users. You should be aware that, following disclosure to any third party, your Personal Information may be accessible by others to the extent permitted or required by applicable law.
We maintain relationships with third party affiliate websites. Although we do not and cannot control the activities of the third parties that operate such websites, we will cease doing business with any affiliate that engages in abusive practices, including, for example, spam, trademark infringement, predatory means of attracting visitors, or unlawful activities. To report abuse by an affiliate, please contact us.
We employ 128-bit encryption technology in all areas of the Site which require you to provide your personal or account information, including those areas related to online ordering, order status, catalog request and contest forms. The Site utilizes industry-standard firewalls and Secure Sockets Layer (SSL) technology to allow for the encryption of potentially sensitive Personal Information, such as your name, address and IP address. Third party payment provider also uses SSL technology to protect sensitive information such as credit card number. Please visit SAGE Pay for more information.
You should recognize, however, that no computer system is fully secure and that there are inherent risks associated with Internet transactions. To make sure you have the latest security features on your browser, you may want to download the most recent version of your favorite browser, which should have full SSL support.
If your name, e-mail or postal address, telephone number or other Personal Information changes, you may update, correct or omit the relevant information in “My Account > Communications Preferences Tab”. In addition, if you no longer wish to receive communications from us you may opt-out by contacting us, or by clicking on the unsubscribe link within any marketing e-mail you receive from us.
Your Legal Rights
Unless subject to an exemption under the data protection laws, you have the following rights with respect to your personal data:
- The right to request a copy of the personal data which we hold about you;
- The right to request that we correct any personal data if it is found to be inaccurate or out of date;
- The right to request your personal data is erased where it is no longer necessary to retain such data;
- The right to withdraw your consent to the processing at any time, where consent was the lawful basis for processing your data;
- The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), where applicable i.e. where our processing is based on consent or is necessary for the performance of our contract with you or where we process your data by automated means;
- The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
- The right to object to our processing of personal data, where applicable i.e. where processing is based on our legitimate interests (or in performance of a task in the public interest/exercise of official authority); direct marketing or processing for the purposes of scientific/historical research and statistics).
If you wish to exercise any of the rights set out above, please contact us.
No fee required – with some exceptions
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable admin fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
In the event that Alliance UK Limited is sold, has its assets acquired or transferred, whether voluntarily or involuntarily, or merges or becomes affiliated with any other division, individual or entity, any customer information owned or under the control of Alliance UK Limited may be one of the transferred assets. We reserve the right, as part of such transaction, to transfer or assign the Personal Information and aggregate information we have collected from users of the Site.
Limitations on Liability
IN NO EVENT WILL ALLIANCE UK OR ITS PARENT, AFFILIATES, LICENSEES OR ANY PARTY INVOLVED IN CREATING, PRODUCING OR DELIVERING THE SITE OR ITS PRODUCTS OR SERVICES BE LIABLE IN ANY MANNER WHATSOEVER FOR ANY INCIDENTAL, CONSEQUENTIAL, INDIRECT, SPECIAL OR PUNITIVE DAMAGES ARISING OUT OF YOUR ACCESS, USE OR INABILITY TO USE THE SITE, OR IN CONNECTION WITH ANY FAILURE OR PERFORMANCE, ERROR, OMISSION, INTERRUPTION, DEFECT, DELAY IN OPERATION OR TRANSMISSION, COMPUTER VIRUS OR LINE OR SYSTEM FAILURE (INCLUDING LOSS OF PROFITS, LOSS OF BUSINESS OR DATA, BUSINESS INTERRUPTION, AND DAMAGES THAT RESULT FROM INACCURACY OF THE INFORMATION OR INCONVENIENCE, DELAY, OR LOSS OF THE USE OF THE SITE). THE FOREGOING LIMITATIONS APPLY WHETHER THE ALLEGED LIABILITY IS BASED ON CONTRACT, TORT, NEGLIGENCE, STRICT LIABILITY OR ANY OTHER BASIS, EVEN IF GLOBAL INDUSTRIAL OR ITS AFFILIATES OR ANY OTHER PARTY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES