Call Alliance UK on 020 7062 0600  020 7062 0600

Protecting Your Privacy

Alliance UK takes your privacy concerns very seriously, and confirms to users of this site that we will not sell or rent individual user information to others and will only share information in accordance with this privacy policy. This privacy policy should be read in conjunction with our terms and conditions. Alliance UK may change this policy at any time by updating terms and conditions and privacy policy pages. Please check these pages time to time to ensure that you are up to date with any policy change. This privacy policy is effective from 25th May 2018

To Protect Your Privacy

Alliance UK is committed to keeping customer information confidential and used solely for the purpose of serving you better. We undertake the following measures to ensure a high level of privacy for our customers. When transacting with our company you are dealing with Alliance UK Ltd trading as AllianceUK.com. In order for us to provide the best possible level of service, we need to gather certain information. When you set up an Internet account with Alliance UK, we will ask you for some relevant information, including:
- Your name
- Email address
- Mailing address
- Delivery address
- Credit card details (Optional if you wish to open a credit account)
- Phone number(s
- Fax number(s)
This information allows us to provide you with personalised services and correspond with you separately. The information you provide will be kept confidential and used to support your customer relationship with Alliance UK. It will help us to maintain your account and alert you to new products, special offers and services, which are suited to you as they become available. Such uses may be special offers in promotional emails and on our website.

Accuracy and Updating Information

We endeavour to keep our information accurate and up to date.
Once you have registered online with Alliance UK you can check the information we store for your account by visiting our website and logging-in. Then access the "Update Account" link at the top of the page to display your account information. You can amend any inaccuracies through this facility.
Alternatively, you can contact us requesting that we update, modify or delete your account information.

Website Tracking

Like most websites, we use cookies and other internal tracking methods to track the way our website is used by our customers so we understand better how to make the service faster and more user friendly. The information we gather is analysed either in the aggregate or at a customer level, where we feel that the data we collect will help to enhance your purchasing experience.

Sharing Information

We do not share personally identifiable data with any other companies except as provided in this policy or permitted by law. We may provide such aggregate statistics about our sales, traffic patterns, and related website information to trustworthy third parties, but these statistics will include no personally identifying information.
In order to provide you with a service, fulfil a transaction you have requested or in connection with legal process, we may share personally identifiable data with our agents (such as credit card processing companies, credit reference agencies, outside suppliers, distributors and delivery companies), and group companies for such purpose, relevant authorities or otherwise with your permission. Where appropriate, we share user experience information or other customer level personally identifiable information with companies within our group as well as our trusted third parties, agents and business partners for the purpose of accomplishing our objectives of customer personalisation and improvement of site design and user experience.

What are my rights and how can I exercise them under the GDPR?

Under the General Data Protection Regulation, which will become law in the UK on the 25th May 2018, you are also granted a number of additional rights. These include:
- The right to be informed
- The right of access
- The right to rectification
- The right to erasure
- The right to restrict processing
- The right to data portability
- The right to object
- Rights in relation to automated decision making and profiling
For more information on these rights please read the relevant guidance issued by the ICO. If you have any questions about how Allianceuk uses your personal data that are not answered here, if you want to exercise your rights regarding your personal data, please contact us.

Data Protection

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How long do we keep your information?

We will hold your personal information on our systems for as long as is necessary for the relevant activity, for example we will keep a record of any customer for a minimum of six years after final invoice to comply with HM Customer & Revenue legal requirements. If you ask us to stop sending you marketing materials that we have been sending you on the basis of consent, that you have given us, we will keep a record of your contact details and appropriate information to enable us to comply with your request not to be contacted by us. In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.