Protecting Your Privacy
What is this policy for?
This policy will inform you about what personal data we collect through this site as well as your other interactions with us. It will tell you why we collect your data, how we use it, who we share it with and what rights you have in relation to it.
This site includes links to websites which may allow third parties to collect or share your personal data. We cannot control their use of your data and are not responsible for it. Those third parties will have their own privacy policies and we encourage you to read them before sharing any of your personal data with them.
Please note this site is not intended for children. We do not knowingly collect any personal data relating to children.
The personal data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. You can find out more about personal data from the Information Commissioners Office.
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data includes first name/last name/ username/marital status/ title/date of birth/gender.
- Contact Data includes billing address/delivery address/email address/ telephone numbers.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
If you fail to provide personal data
Where we need to collect your personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.
How we collect your personal data
We collect your personal data through a number of sources. For example:
- You may give us your personal data directly when you: submit information to us through our site (e.g. by filling in forms); when you order for goods or services from us; when you correspond with us by post, phone, email or otherwise; contact us by social media; request information from us; subscribe to any publications that we offer; request marketing to be sent to you; enter a competition, promotion, or survey or provide feedback.
- We may also get the following data about you from third parties: information from providers of payment services, or credit reference agencies (if you apply for a credit facility).
- We may get the following data about you from publicly available sources: such as Companies House, the Electoral Register, and the Bankruptcy or Insolvency Register.
How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Performance of Contract this means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
- Legitimate Interest this means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
- Comply with a legal or regulatory obligation this means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
PURPOSES FOR WHICH WE WILL USE YOUR PERSONAL DATA
We collect and process information about you only for the indicated purpose(s), including to:
- Process your order
- Manage your account
- Payment process
- Deliver products based on your interests
- Improve the quality of our products and develop new ones
- Analyse trends
- Improve of site design and security.
All personal data will be treated confidentially. The personal data collected about you will be processed, used and stored for the purpose of processing and executing your order including credit checks, personalization of the website, marketing activities.
If necessary, your data will also be transmitted to service partners (e.g. transport service) and processed and used by them only for the consented purpose.
Promotional offers from us
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
You will receive marketing communications from us if you have created an online account with us and/or requested information from us or purchased goods or services from us.
You can ask us to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or via contact us page at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration or other transactions.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
How can you opt out marketing?
We only directly market to you by email where it is legally allowed, for example where you have consented, where you have purchased (or negotiated to purchase) from us and did not chose to opt out, or if you have provided us with a business or personal email address. When directly marketing to you we may use a combination of the data we hold about you to form a view on what we think you would be interested in.
We only want to market to users who actually want to hear from us. You can ask us to stop sending you marketing messages at any time by:
- By Logging into your account dashboard and checking or unchecking relevant boxes to adjust your marketing preferences.
- Selecting the opt-out link on any marketing message sent to you.
- Contacting us via contact us page.
If you do opt-out of marketing from us, please note that we may still need to contact you for reasons other than direct marketing (for example to update you regarding your order or to update you with changes to our terms).
Who we share your personal data with
We may have to share your personal data with the parties set out below for the purposes set out in the how we use your personal data section.
External Third Parties, for example:
- Couriers, service engineers, suppliers and lease companies/credit reference agencies based in the United Kingdom acting as processors who provide service and administration services.
- Professional advisers acting as processors including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.
- HM Revenue & Customs, regulators and other authorities acting as processors based in the United Kingdom who require reporting of processing activities in certain circumstances.
Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
Our website may also use a website recording service which may record mouse clicks, mouse movements, page scrolling and any text keyed into the search form. Data collected by this service is anonymous and is used to improve our website usability. The information collected is stored and is used for aggregated and statistical reporting, and is never shared with anybody else.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep basic information about our customers including contact, identity, financial and transaction data for 10 years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see Your legal rights below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Your legal rights
Unless subject to an exemption under the data protection laws, you have the following rights with respect to your personal data:
- The right to request a copy of the personal data which we hold about you;
- The right to request that we correct any personal data if it is found to be inaccurate or out of date;
- The right to request your personal data is erased where it is no longer necessary to retain such data;
- The right to withdraw your consent to the processing at any time, where consent was the lawful basis for processing your data;
- The right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), where applicable i.e. where our processing is based on consent or is necessary for the performance of our contract with you or where we process your data by automated means;
- The right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;
- The right to object to our processing of personal data, where applicable i.e. where processing is based on our legitimate interests (or in performance of a task in the public interest/exercise of official authority); direct marketing or processing for the purposes of scientific/historical research and statistics).
If you wish to exercise any of the rights set out above, please contact us.
No fee required – with some exceptions
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable admin fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.