Cookie Policy
Cookies help us provide you with a better user experience, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. This cookie policy explains what cookies are, the different types of cookies, why Alliance UK online uses them and how they affect your web experience.
Please note that by disabling, deleting, or disallowing cookies your user experience could be compromised.
What is a cookie?
A cookie is a piece of information which a website transfers to the cookie file of the browser on your computer. The browser then saves the information and sends it back to the website server. When that browser returns to the same website the cookie will recognise the user. A cookie doesn’t tell us your email address or any other personal information.
A cookie will typically contain details such as the domain from which the cookie has come, a value which is usually a random unique number as an identifier and the lifetime (expiry) of the cookie.
There are 4 types of cookies used on this website:
- Essential Cookies: these cookies do not track your internet browsing. They are needed to allow full access to the website and its vital features, such as secure checkouts or remembering items in your shopping basket.
- Session Cookies: allowing us to “remember” content from page to page (these expire when you leave the website or close the browser).
- Persistent Cookies: which define “Time To Live” and help us to determine your preferences (these will expire after the “Time To Live” period)
- Third Party Cookies: these are cookies from any other domain, such as recommended product and advertising services.
What will a cookie do for me?
Almost every website that offers advanced features such as online ordering and custom content utilises cookies. Alliance UK uses cookies to keep track of items within your shopping basket and to enable us to present you with customized content. Each website utilises unique cookies, which essentially means that the cookies used by one site cannot be used by another.
Why do Alliance UK use cookies:
Alliance UK wants to provide a good customer experience on its website and here’s an example of how cookies can allow this to happen:
Shopping Experience: To remember the items that you have added to your basket to make the checkout process easier when you return back to the website.
Content: Show you relevant content such as product recommends depending on your browser and buyer behaviour.
User Behaviour: Coremetrics analytics to track website visits and clicks for pages visited with hourly transaction volume. This allows us to see how our customers like to use our website and which pages or functions they prefer; this allows us to continually improve our service.
Third Party: Selected partner cookies which track where the users’ visit originated from. This allows us to see where your visit originated from, especially advertising on partner sites, present appropriate offers and helps prevent fraud and detect spammers.
Why do I need to know this?
Alliance UK respects customer concerns and we want you to know why we ask you to opt-in and accept cookies. We want to be clear that accepting cookies does not give us access to your computer or personal information. We value our customer relationships and feel that our customers will benefit from cookies on our website, which enhance the user experience.
Turning off / disallowing / disabling or deleting cookies in your browser:
The majority of internet browsers will provide an option to disallow cookies. You can usually find how to do this in the help menu for your browser. Cookies can also be deleted by using your internet browser, but you must disallow cookies otherwise they will be reapplied the next time you visit a website.
To find out more information on how we protect your privacy please visit our privacy policy.
How do I control & managed my cookie settings?
Most modern internet browsers offer a number of options for controlling cookies. Setting can be changed to accept, reject all, or block selected cookies. You can also change your browser settings to notify you whenever a cookie is offered. Information on how to do this for popular web browsers can be found here
The majority of cookies are easy to delete. Simply select your browser here and follow the instructions
Please be aware: your shopping and browsing experience could be seriously compromised by blocking or deleting cookies
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Will this policy change?
Our business changes constantly and therefore our policies will need to change to reflect that. You should check our website frequently to see recent changes. Unless stated otherwise our Cookie Policy and Privacy Policy applies to all information that we have about you. We will never materially change our policies and practices to make them less protective of user information collected in the past without the consent of affected users.
